"This year's new product is swiss replica watches not in the past year." Leaving the occasion of Basel, went to the exhibition hall to see the last one, at the door to hear someone with pure Chinese recording video, so loudly. I know that if a certain industry in the industry to hear these words, will strongly refute, because this year has a best-selling potential of the so-called "good goods", is more than a calendar year, we expect to be able to fake rolex fight against the market is not so much. In fact, for me personally, left the Basel exhibition, still with the Swiss bezel to maintain close contact, as well as from Zurich boarded back to Shanghai flight, the hearts have been largely numerous: this year, every year there will be a series of cheap Wonderful new products appear on the market. First talk about some really rumors of the circle it Basel show this year, TAG Heuer's new Tourbillon chronograph is expected to cost 110,000 yuan in succession, Constance modular calendar 50,000 yuan success, people even a bit incredible. In addition, Tissot more than two thousand yuan of ultra-thin quartz replica watches, as well as Rolex's new anti-magnetic empty tyrants, in their respective areas delineated the new boundaries, so that people have more cost-effective new products have more expectations. In fact, a few years ago has been tight basic movement last year, full supply, so that each brand has the ability to launch a more reasonable price of new products. The latest circular news is to create an electronic quartz movement known Ronda new astronomical platform-class high-precision mechanical movement for only - 65 Swiss francs, in the past similar to the cost of mechanical movement is at least more than doubled, 150 to 250 Swiss francs is only entry-level, some independent development of the cost of the movement even up to 1000 Swiss francs. Cheap universal movement, coupled with many of the same reasonable price of the functional modules, so that in recent years the new products are both beautiful and versatile, at least in the design of thousands of different, so that the original slow pace of the watch industry is also obvious Increased speed. How to do so at the same time to enhance the function of such a low price? First of all, of course, the industry's giants no longer dominate the basic movement and then reluctant to sell people to create a tense atmosphere, and then it is a series of new materials and the use of new ideas - such as cheap metal and plastic together into a combination of Of the complex movement, and perhaps both maintenance-free advantages. There is the use of large-scale watch popular, back to the era of pocket watch movement, enlarge the parts manufacturing poor, but elongated its running time value, but also must improve the accuracy of operation. Finally, of course, is a variety of functional modules of the packaging, so that consumers have more satisfaction - from the timing, full calendar, long power to the calendar or even three questions, coupled with different layout changes, enough to make modern designers show Their own talent, you can expect a variety of complex functions in the future will have cheap, beautiful new products appear to compete for buyers. Which remembered a few years ago popular "selling point" one of the independent movement, in the face of hundreds or even may be more than a thousand more than the difference, the buyer will be low or high will buy high homes it? I am afraid to face a similar function and the same style of design, most of the choice of cheap things, and the quality and rareness on the back of it, no matter how the next year people can see some clues. Incidentally, although the impact of smart watchs this year seems to temporarily ease a bit, the traditional watch industry is still maintained for the smart watch prospects are not optimistic about the consistent attitude, but low-cost mechanical watches, especially low-cost complex features endless, How much is the latest impact of the latest impact of smart watches. Mechanical movement of the multi-functional and cheap and certainly can not be compared with the latest electronic smart watch, but blindly emphasize the basic functions of the watch without any complex but certainly light and tasteless difficult to attract too many people's eyes, both at different prices and Different flagship crowd for people to compete for valuable "wrist resources" should be an indisputable fact. The problem is faced with less than half or even less than 20% of the wrist wear rate, whether it is the traditional high-end watches or new smart watches should be more efforts in the marketing point.